Infrastructure

For any country, its infrastructure is a matter of pride. From roadways, railways to airports and other smart-city initiatives, the last few years have witnessed a phenomenal change in the sector, leading to world-class facilities coming up across various parts in the country. Infrastructure Industry in India has been experiencing rapid growth in its different sectors with the development of urbanization and increasing involvement of foreign investments in this field. Infrastructure growth is visible throughout the country in the form of new highways, roads, ports, railways and airports, power plants, urban and rural infrastructure, including water supply, sewerage, and drainage, irrigation and agriculture systems. This ongoing growth is due to rapidly developing services and manufacturing sectors, increasing consumer demand (largely driven by increased spending by India's middle class) and government commitments to rejuvenate the agricultural sector and improve the economic conditions of India's rural population. Construction is the second largest economic activity in India after agriculture, and has been growing rapidly.

Marketing

While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen and the necessary nutrients to every other body part. Unlike the old times, marketing no more deals only in the communication of the product to the consumers. The activity is now found in every aspect of the business. One should not turn a blind eye to the importance of marketing as marketing fuels both the external and internal activities of the business today. Today, large and small-scale, global and local, innovative and traditional, public and private, everyone is competing for the same market. Companies have realized the power of holistic approach to marketing to create and maintain a desirable demand, reputation, and competition.

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